Webserial authors. The Internet and electronic “self-publishing” have completely transformed the way aspiring Authors break into a career writing full time, but there’s still a very elite classist divide between them and “traditionally published authors”.
Which is ironic, because many of the most revered historical figures from English literature originally published their works in weekly or monthly serials. Charles Dickens, Harriet Beecher Stowe, Doyle and many more works including classics original in other languages.
It’s like asking why Critic reviews and Audience reviews differ so frequently for films.
Picking “Never Let Me Go”, a 30 second scan of the reviews says that a lot of people think it’s boring despite the interesting premise.