For me it was the world building. The thought of a secret magical world that exists along side with ours in modern time sounded amazing.

But the World Building is no better than any books of the era. Indeed, there were plenty of other books that were far better world building around that same time. Like Wheel of Time has a far deeper, richer magic systems. His Dark Material is similar vibes and a far better magical systems. Others include The Magicians.

Yeah, the thing is, if you actually look at the Harry Potter Series, they’re actually kinda bad; at minimum, no better than any other book series of the time.

It happened to be the right place, at the right time. It was a fine book that happened to be at a time when the internet where it could speak like wildfire but before any real literary critique. Then it got a lot of media attention.

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Honestly, it just happened to be Johnny on the spot. Because if you critique the books, they’re just a standard Children’s to Young Adults Fantasy Series, they’re probably a little poorly written compared to a lot of others in that space. But they just gained so much momentum.