I suppose he’s 🎶a horse with no name🎶

Will Arnett’s voice the main contributor to Bojack’s appeal

I mean, he’s a tall dude who is quite charismatic and also a rich, albeit slightly washed-up (and that has its own appeal) celebrity. Plenty of people would tap that.

I like Will Arnett’s voice but I think Bojack is sexier than, for example, Gob.