When someone calls out bojack on his shitty behavior, per example, Ana spanakopita saying “you make me too sad.” In response to bojack asking why she doesn’t want to be together. He tends to project this called out shitty behavior onto others. I can’t recall who he said it to maybe Diane or PC but he says “you make me feel bad.”, and he gets this expression of guilt on his face as he says it, and it just such a treat to see such micro expression in an ANIMATED show. God I love this show.