Nothing.

After GamerGate ended the chief instigators wanted to keep the momentum going. And due to unfortunate timing, news about Star Wars casting and Lucasfilm’s leadership was making the rounds so they latched onto their new enemy and crafted talking points making KK the new scapegoat.

Trey and Matt are making fun of a) losers like that who blame her for all the world’s problems, and b) companies that are insincere and superficial regarding representation.

Building off of B, I’ll provide an example:

You know how during pride month all of these companies put out pride merch or tout their support? Well, Dylan Mulvaney, a trans person, made an advert for Bud Light as part of their pride campaign.

The internet lost its shit. Celebrities were boycotting or buying up cases to shoot with guns. Matt Walsh incited his followers to make an example of Bud Light.

Dylan, along with Anheuser Busch received violent threats, etc.

All of a sudden, a lot of companies were hesitant to participate in pride month. Which was the goal of reactionaries.

But that superficiality, that “Oh yeah queer people, we love you. Oh as long as we aren’t challenged or our stocks/lives aren’t threatened,” is what I suspect was the larger issue of what Trey and Matt were lampooning.

Representation and diversity only matters to companies when it’s convenient. There’s not much sincerity behind it.