At 12, I read a book about super smart 12 years olds who fell in love, used their brains to make a shit ton of money and run away together. The female protagonist read Racine (17th-century French playwright and master of alexandrines), so I started reading Racine to try and be as smart as her - and loved it. She also read Heidegger, so I tried to - but that one failed massively. I still count that book as one of my favourites because it pushed me to expand my culture in litterature, cinema and maths.
I don’t mind the “I don’t like to read book” statement, but I hate it when they justify it with some bullshit reason, like “I’m an engineer, so I don’t like to read books” or “I like movies, so I don’t like to read books”. Those aren’t mutually exclusive statements, that’s not the reason why you don’t like to read books.