Are you from the USA? I am Croatian btw so the school programe is really different here. I would say that teachers have a lot of creative freedom. The idea behind this project is to present chosen books in a new, egdy way. In my country we really love food so this is a great way to make studens more interested in reading. The other goal is to motivate students to learn a few things about baking because we dont have cooking class of anykind. Also so far we had a lot of hard tests and homework so this is a way for my class and I to relax and socialise while reading and enjoying sweets. Hope this helps.
Thanks!