To be honest, I feel a bit sorry for them because they are missing out on some great experiences and new insights.
Then again, that’s up to each individual. There are also some entertainment formats that I don’t enjoy myself (like video games).
But much like I don’t judge books by their covers, I don’t judge people by their taste in books (or lack thereof).
For me, life is usually too unpredictable to have a strict time schedule reserved only for reading, therefore I read whenever I want. Usually it is maybe about an hour on a regular day. The number of pages however varies drastically. When I read poetry or non-fiction books, it might be that I only read two pages the whole day because I have difficulty in grasping it.